Made with Grit

40: A new hire, outbound sales and finding new use cases for your product

Episode Summary

Landon and Kyle discuss their new customer operations hire, force-testing the business by going on vacation, a renewed focus on outbound sales, finding a new use case for their product that has brought on $100k+ new ARR in three months, getting plugged into the tech community when you're remote, and Landon's first seed investment.

Episode Notes

Notes:

• First post-covid vacations
• New hire running customer operations and freeing Landon up to sell
• The struggles of handing-off tasks you've owned for years
• Force testing how the business runs without you
• What is a customer ops manager?
• What Landon has been doing on the outbound sales side and how it's going
• A new product direction/use case that's brought on $100k in ARR in the past few months
  • How to find these opportunities
• How we're feeling about the Userfeed acquisition six months later 
• Outbound sales email
  • Copy pointers
  • Industry-based sequences
  • Tactics
  • When email works and when it doesn't
  • How we approached outbound at Rigor (selling to enterprise in a highly competitive incumbent market)
  • Personalization do's and don'ts
  • Why making assumptions in emails work
• Landon's first seed investment (Grayscale). See episode 15 where we talked to the CEO of Grayscale (Ty) about his business. By the way, they're hiring.

Links:

• MixMax
• Hubspot
• Rigor